The PGA Tour has teamed up with DraftKings to bring a first-of-its kind on-site sportsbook to TPC Scottsdale, the annual host of the WM Phoenix Open. On Monday, the organizations hosted a groundbreaking ceremony to celebrate their new addition to what many refer to as “The People’s Open.” Known for its 16th hole beer showers and festival-like environment, the tournament consistently sets attendance records on the PGA Tour.

Five years ago, PGA Tour commissioner Jay Monahan estimates, he would not have been able to envision opening a sportsbook at the site of one of his tour’s 48 annual tournaments. If he had, though, he would have known where it would be.

Monday afternoon was unseasonably cloudy and gray in Scottsdale, Ariz., but the mood was certainly sunny just outside of the parking lot at TPC Champions, where representatives from DraftKings and the PGA Tour held a groundbreaking ceremony for a first-of-its-kind sportsbook, the DraftKings Sportsbook at TPC Scottsdale, which is slated to open next fall.

Another big draw to the area is the city’s local golf scene. New Orleans is home to a few world-class courses, including the TPC Louisiana in nearby Avondale—which hosts an annual PGA event in the Zurich Classic of New Orleans in the spring. TPC Louisiana is the region’s headquarters of pro golf offering an unparalleled golf experience in the area.