“It would be naive to say the Phoenix Open wasn’t the main driver of our business,” says Brad Williams, regional director and general manager of TPC Scottsdale, a facility that includes all 36 holes, some terrific dining options and now the bustling DraftKings Sportsbook. “But we also have a great golf course in brilliant condition and the back nine on the Stadium is one of the most fun nines you will play anywhere.”

The WM Phoenix Open comes and goes in a week, but TPC Scottsdale remains an attraction (mostly) year round. One of the things that makes golf unique is that professionals and everyday people share the game’s iconic stages, and the success of the People’s Open has turned TPC Scottsdale into a destination for enthusiasts, especially during the lead up to the tournament. The PGA TOUR owned and operated property features two golf courses, the Stadium and Champions, as well as the sprawling 750 room Fairmont Scottsdale Princess. Most recently, the TOUR partnered with sports betting app DraftKings to reinforce its hospitality offerings onsite with a flagship Sportsbook. It’s a 2,700 square foot behemoth of a sports bar ready to welcome throngs of fans who spill out of the exits during Phoenix Open week across Hayden Road. Awaiting them are fire pits, an outdoor patio, VIP cabanas and TVs everywhere you look.

TPC Scottsdale general manager Brad Williams is well aware of the impact the WM Phoenix Open has on the property he oversees. “I’d be really naive to say that the Phoenix Open wasn’t the main driver of our business,” Williams said. “ … It’s pretty darn good. It’s free marketing, free advertising. I would hate to put a value on what the marketing value of the tournament is for us. “It’s pretty priceless and we know that.”

TPC Scottsdale GM Brad Williams said. “We’ve done a really good job attracting business there on the big sports days but we’re working hard to drive more pre- and post-golf activity to the book, too.”